Signing up for a monthly box to discover new beauty brands is Birchbox’s Big Idea. A lottery-style mechanism spices the whole thing up: subscribers wonder which products they will receive and then compare their treasures with their friends. We love the idea!
nailmatic had been wanting to join in on the Birchbox adventure for ages but was waiting for the right time.
Tudo bem!
With the theme of Brazil as inspiration, ideas came together and three complementary summer colours were chosen: coral Heli, orange-red Ella and midnight blue Cleo.
8ml or nothing!
There are no sample sizes at nailmatic – each and every box should contain an 8ml nail polish.
A winning ticket in each box!
It’s not about forcing a coral nail polish on a blonde or a red head… We wanted all nails to be happy, so each subscriber would choose the colour of their polish.
InstaHappy
==> More than 700 Instagram posts hashtagging the August Birchbox!
==> Lots of super enthusiastic feedback!
==> The polishes went on holiday with you to pose in front of dreamy backdrops!
The nailmaTeam followed this avalanche of compliments with great pleasure throughout the month of August (in between sunbathing sessions).
Thanks to you, we came back after the holidays with renewed happiness to the power of ten – thanks a million!